The bag, ornamented with Lay’s iconic yellow and red, is reportedly set to retail for $1,800, according to HypeBeast. That’s a steep difference from the potato chips’ usual $4 price tag.

The Balenciaga Potato Chip Bag will cost a lot more than your average bag of $3 Lay's. The bags come with a price tag of $1,500/€1200. THIS $1,100 BALENCIAGA SHOPPING BAG HAS ALREADY SOLD OUT ...

All that and a bag of chips? Balenciaga debuted its latest fashion trend at the Summer 2023 “The Mud Show” presentation: Lay’s potato chip handbags. Instead of spending $4 on a bag of chips ...

Balenciaga just made the next viral fashion accessory: Lays potato chip handbags. The luxury brand teamed up with Frito-Lay to create four variations of the iconic snack.