PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

We tested hundreds of products for our 2025 Shop TODAY Beauty Awards. Shop winners on Amazon from e.l.f, Saie, Burt's Bees ...

Everything you could want in a lippie product.16. A Tower 28 cream blush that can *also* be used on your lips. If you've been searching for an unbelievably pigmented blush with a radiant, luminous ...

From pin curls to structured afros, celebrity hairstylists Lacy Redway and Kellon Deryck and Matrix global artistic director Michelle O'Connor break down their favorite ways to style short curly hair.

FamVeld | Shutterstock "[My sister-in-law] is mad at me because I will not straighten my 1.5-year-old's curly hair for her wedding so all the flower girls can match," she wrote.

You will often notice how well the ponytail matches formal attire. There’s a reason why movie assassins always have ponytails to go with their suits, and it’s not just because it works for both ...

Nicole Kidman has one big beauty regret. In a video interview for her May 2025 Allure cover, Nicole Kidman reflected on her hair during the beginning of her Hollywood career, wishing she never ...

Mother refuses to straighten her daughter's curly hair. Image: Emma Bauso / Pexels While many brides dream of a picture-perfect wedding day, some take their vision to extremes, especially when it ...

A mom shared on Reddit that her daughter, 1½, is set to be a flower girl in her sister-in-law's upcoming wedding. The bride-to-be wants the mom to straighten her daughter's curly hair 'so all the ...

A mom shared on Reddit that her daughter, 1½, is set to be a flower girl in her sister-in-law's upcoming wedding. The bride-to-be wants the mom to straighten her daughter's curly hair "so all the ...