A marketing plan helps you create a vision for the future. In the end, your business will be driven by your vision — and the process of developing that vision is critical to your business success.

There are a few steps that should be followed in order to develop an impactful marketing plan that can guide your team to success with marketing your law firm. 1. Perform a Situation Analysis ...

In a previous article, "How to Properly Align Marketing, Business Development and Sales," (Marketing the Law Firm, July 2022), we provided a high level explanation of the three business functions ...

Many law firms invest 10-25% of the average case value into acquiring clients. So, if your average case value is $5,000, investing, let’s say, 15% in marketing would be $750 per case.

One of the best ways to make improvements when marketing a firm is to outsource when necessary. For example, SEO is a very time-consuming, slow-moving strategy.

Why Law Firms Need Legal Web Content According to the Legal Technology Resource Center’s ABA 2020 Legal Technology Survey Report, less than half of all law firms actually have a marketing budget.

Law firms do—and should—bear the responsibility of efficiently managing a lateral attorney's effective integration into a new law firm. Marketing and business development teams write thorough ...

In my work helping law firms improve their content and marketing efforts, I’ve identified 10 must-have skills to look for when hiring a content marketer for your law firm.

The benefits don’t stop there. By experimenting with different mediums, content marketing strategies, lead magnets, and more, you can use content marketing to bring a range of benefits to your ...

FirmPilot AI, the first AI law firm marketing company that analyzes competing law firms to automatically create better online marketing, has announced the appointment of legal technology industry ...

It gives you a visual picture of how many new clients you need to run your firm, how much money will be spent in overhead and marketing costs and when you will make a profit.