Alien Workshop, Hook-Ups, Toy Machine, Thrasher, Spitfire, Girl—the explosion in popularity of street skating lead to mall rats all over America rocking graphic tees with skate logos.

The latest beneficiaries of the Three Stripes' press blitz are the Adimatic and the Campus 00s—a duo of oversized skate shoes that ... But in the late ‘90s, the biggest names in the business ...