Harley-Davidson is facing biker backlash over fears that the American motorcycle manufacturer born with the renegade image is now identifying as woke. "@harleydavidson has been one of the most ...

Bikers who say they gave the Harley-Davidson brand its "bad---" image over the years, and even claim a role in helping to "build" its success, say they feel kicked to the curb amid the American ...

Harley-Davidson became the latest major brand to face backlash over its diversity, equity, and inclusion (DEI) initiatives — with a conservative online influencer calling for a boycott of the ...

Harley-Davidson released a statement Monday renouncing DEI and other controversial company initiatives in the wake of social media outrage and withering pressure from longtime loyal bikers. “ ...

H Partners Management is urging Harley-Davidson shareholders to withhold votes for three board members, including CEO Jochen Zeitz, citing a $1.8 billion loss in market value under Zeitz's leadership.

Harley-Davidson on Monday said it is ditching some of its diversity, equity and inclusion (DEI) goals, a move that comes after it faced pressure from anti-diversity critics on social media.

A major shareholder in Harley-Davidson is calling for significant changes to the company's board, arguing CEO Jochen Zeitz and two other longtime members should be removed. H Partners Management ...