Big Baller Brand, or BBB for short, is an athletic apparel brand founded by LaVar Ball in 2016. We need to be clear about one thing: LaVar Ball is a millionaire. That's about all he can claim to be.

Lonzo Ball had plenty ... time he’d opened up LaVar’s brand to questions and criticism, telling Josh Hart’s “LightHarted Podcast” in 2019 that BBB’s signature ZO2 sneakers had problems.

Following his latest viral hit, the Balls' middle child has now reportedly signed a $13 million deal with Def Jam and Universal. Explore the NBA Draft 2024 with our free NBA Mock Draft Simulator ...

NBA dad LaVar Ball once made headlines when he said he could compete against Michael Jordan. Ball's challenge was never ...