The 42nd annual Riverfest will take place July 2-5 at Riverside Park in La Crosse. COPYRIGHT 2025 BY NEWS 8 NOW/NEWS 8000. ALL RIGHTS RESERVED.

LA CROSSE (WKBT) -- Riverfest officially welcomed 2025 Commodore and First Mate Dustin and Dominique Luecke during a dinner ceremony Tuesday night at the Radisson in downtown La Crosse.

LA CROSSE, Wis. - The tables in Riverside Park quickly filled Thursday with a lunchtime crowd, toting cardboard baskets of Riverfest goodies. Cheese curds. Corn dog nuggets. Cheeseburgers. Prime ...

Riverfest started slow on a warm Wednesday afternoon this week. The annual celebration will run through Saturday this year, with a fireworks show on Independence Day at 9:40 p.m. Friday ...

Riverfest's concerns about maximum flexibility to deal with beer sales and having the ability to promote button sales are understandable. Yet the fest takes place in a public park.