LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.

LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.

L.O.L dolls, updated Hatchimals, Ryan's World Super Surprise Safe and more YouTube star toys are among 2019's top toy trends this year.

L.O.L. Surprise Dolls and similarly in-demand “unboxing” toys are just the latest iteration of a perennially popular gimmick—that works on both kids and adults.

LOL items, made by MGA Entertainment, which also owns Bratz, are expected to bring in at least $500 million this year alone, according to AdAge. Price tags on LOL toys range from $5 to $240.