We found the best Prime Day deals on LEGO sets, including LEGO Duplo, LEGO Friends, LEGO City, LEGO Icons, and LEGO Technic, for kids and adults of all ages.

'I've ditched wine for LEGO': The adults spending thousands on toys - and keeping industry alive There's a growing hole in toy sales left by declining birth rates and children seeking to grow up ...

Most of the Prime Day deals on LEGO sets are 30% off the MSRP, which is lower than you typically see sale prices go for LEGO. However, some sets are still stuck stubbornly at their MSRP, like LEGO ...

I can see this new How to Train Your Dragon Lego set being one of the most popular gifts this year, and here's why.

Toys & Collectibles Lego Fans of The Dark Knight, listen up: this awesome Lego Batman set has never been cheaper Deals By Benjamin Abbott published 7 July 2025 ...

If you’re like me and seem to have a cheeky Amazon haul showing up at your front door every week, then boy have I got some ...