Korea's youth obsess over "testosterone girls" and "estrogen boys" in viral personality trend replacing MBTI with hormone-based dating compatibility ...

Discover how Korean dramas, starting from 'Winter Sonata', not only captivated Japan but sparked a global wave, shaping ...

Excited to meet your new obsession? Perhaps even more hyped up to make your existing ones even more intense? Well, then free up your weekends from errands ...

The online Korean beauty and fashion retailer YesStyle will open a storefront at the Great Mall in Milpitas this winter, marking its first U.S. retail location in more than a decade. The new store ...

Gen Z is redefining skincare with a minimal, mindful, and ingredient-driven approach. Their routines reflect a blend of ...

In a country where Bollywood once ruled, Indian creators are now building a parallel K-culture universe, one that speaks ...

An Yujin and Jang Wonyoung from IVE steal the spotlight at a summer music festival, showcasing their supermodel looks and ...

G-Dragon has always dressed with intent. Whether in rugged denim or a sharply tailored suit, the K-pop star moves through ...

Korean music, drama, food and beauty products are becoming the new cool for millions of youngsters in the country ...

Syrup nails are the latest K-beauty trend to create a buzz. Here, expert manicurists break down the trend and offer inspiration.

Kim Byung Hoon, the South Korean entrepreneur, now 36, has quietly built one of the country's fastest-growing beauty empires.

As Vietnam’s idol culture becomes increasingly open and expressive, a growing number of male artists are adopting unisex ...