A signature shoe deal for some players now involves a company offering to allow them to have input, company equity and royalties for sales.

Caitlin Clark debut her sneaker, the Nike Kobe 6 Protro PE’s “The Bellas” on Saturday ahead of the Indiana Fever’s matchup ...

Caitlin Clark’s boyfriend, Connor McCaffery, may have been throwing shade at Nike because they are yet to release a signature shoe for Clark.

Anthony Edwards, the NBA star, is expanding his brand. Adidas will release AE 1 football cleats. The design mirrors Edwards' basketball shoe. It includes a honeycomb wing and mesh upper. The cleat ...

Shaquille O'Neal and Allen Iverson are teaming up to lead Reebok's revival in "Power Moves." Get an inside look at their mission.

Nike has been a round for five decades. FN takes a look back at the celebrities, athletes and everyday people who helped to ...

The adidas Kobe 2 is officially back...albeit in a slightly different way. No, this isn't a joke. Hoops and sneakers fans ...

"Power Moves With Shaquille O’Neal" details how Shaq and Allen Iverson have been working to bring Reebok, the brand they once ...

Basketball Network. When Reebok asked Shaquille O'Neal to become the president of its basketball division in 2023, O'Neal ...

2006 was the year when Chinese shoe brands first signed NBA stars to sneaker deals. The first to do it were Shaq and Damon ...

An increasing share of NBA endorsement deals has been spread among shoe firms fighting for a piece of Nike’s market share.