On January 1, 2021, Kia Motors unveiled a completely new brand logo, abandoning its traditional oval design. This shift—from a rounded emblem to an angular, more charismatic style—was more ...

The new logo represented a significant departure from Kia’s previous logo, which was well-established and recognizable. The new logo was too great a departure from the old version.

The Kia logo that launched in 1994 continued without major changes until 2021, but as was the case in 2004, in 2013 there was yet another subtle face-lift. This period also saw the brand begin to ...

Why Kia’s confusing new logo might actually be good for business A logo expert weighs in on “KN car” confusion and the wider design trend Kia’s logo exemplifies.

Kia has a logo problem: namely, that people can’t quite read it. The recent revelation that the company’s new logo causes 30,000 people a month to Google “KN car” sent the design world ...

Kia's logo was the least remembered in a study commissioned by American Trucks. In fact, 66% of people didn't realize that Kia had changed its logo.

Kia plans to have six HEVs in its lineup this year, eight in 2026, and nine in 2028. With the new models, Kia expects hybrids to account for 12% of global sales, or around 372,000 units this year.

The arrival of the Carnival Hybrid addresses one of the two big criticisms of Kia's regular minivan in the U.S. market. The standard 3.5-liter V6 — with its 290 horsepower and 262 lb-ft of ...