PREVIOUSLY: Kia has signed a naming rights deal with The Forum, the popular Los Angeles concert venue purchased in 2020 by Clippers owner Steve Ballmer. The news was first reported by our sister ...

The Inglewood arena, home to the Lakers before their 1999 move to Staples Center, will get a new name, Kia Forum, following a deal with the Seoul-based automaker.

Inglewood's Forum officially becomes Kia Forum under new naming-rights deal The renaming of the venue comes after a recent naming-rights agreement between Kia and Steve Ballmer, the owner of the ...

The companies also announced plans for “Kia Club,” an exclusive hospitality lounge for car enthusiasts and music fans. Opened in 1967, the Forum was designed like a modern-day Roman Coliseum.