Keratin, the basic building block of hair and nails ... By using natural ingredients like bamboo that are rich in silica, the products increase volume, promote hair growth, and retain color ...

Including keratin-rich hair products like serums in your daily routine may reduce breakage, protect your strands against ...

If you’ve had a keratin treatment, always opt for a sulphate-free shampoo. Sulphate-rich formulas can strip the hair of its natural oils (and the keratin treatment) shortening your results.

Products featured in this Shopping ... The ANSWR At-home Keratin Treatment has been transforming users’ hair by taming frizz for up to three months with zero damage while enhancing shine ...

The most common proteins you’ll find in hair products are “hydrolyzed wheat protein, keratin, and hydrolyzed ... so you switch to another protein-rich mask, convinced the former has stopped ...