In a recent move to deepen their work in women’s sports, e.l.f. added Olympic gold medalist and Minnesota Frost star Kendall Coyne Schofield to their roster of sponsored athletes.

The Boston University women’s hockey team faced a tall task in the semifinal game of the 38th Annual Beanpot Tournament held at Walter Brown Arena, stopping Northeastern University’s captain and U.S.

Just like her approach on the rink, Coyne makes sure every step of her beauty regimen feels true to her. “Whether I have a lot of makeup on or a little, my beauty routine is mine,” she explains.