Then in 2010, Japanese convenience stores started to sell quality-oriented, individual-sized sweets, which dramatically reduced consumers’ reason to go to sweet shops. (Note: Japanese ...

Filipino comic artists, illustrators, and cosplayers gathered at the DrawINK Convention 2025 to celebrate kawaii culture and diverse artistic expression, ...

What if sushi chefs made dessert? This clever cake decorating hack uses candy and cake rolls to mimic the look of real ...

Kawaii culture wasn’t only crystallizing at that time, but also becoming big business. The 1980s were more than happy to follow suit, ushering in a plethora of cutesy idols, both male and female.

Kawaii, often associated with fashions and character goods, is a representative aspect of Japan’s pop culture in the spotlight now. But kawaii is a difficult concept to convey, and the author ...