Marketing Areas Explore our expert-led B2B marketing guides, reports, podcasts and articles. Search and filter by your chosen B2B specialism. Marketing AreasABM & Demand GenerationBrandChannel ...

Learn how to make two ultra-satisfying aesthetic desserts: a pastel smoothie bowl topped with buttercream succulents and berries, and adorable kawaii character popsicles featuring favorites like ...

The kawaii aesthetic and the love for matcha both fulfill a deep-seated need for positivity, creativity, and emotional comfort—turning everyday moments into celebrations of life. From pastel-hued ...

How Hello Kitty helped post-WWII Japan conquer the world Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and cultural soft power.

Mei Kawajiri hand-paints and sculpts custom designs for a clientele that includes Heidi Klum and Bad Bunny.

Voters in North and South split on special powers for unionists Northern voters want party from British unionist background in Government Expand ...

CES 2025 is almost over, but before we wrap up the last couple of days of exciting hardware action, let's take a look at the best gaming PCs of the show.

But Windows 10's desktop background, with the blue light bursting out of a Windows logo suspended in a void? That was real, baby, that actually happened.

The Japanese company has built a commercial empire with its “kawaii” aesthetic and its message of friendship and kindness that has captured the hearts of millions of consumers.

At some point, Sanrio designated Kitty’s birthday as Nov. 1, the same as Shimizu’s. Her background was embellished with hobbies that included playing piano, reading and baking.