The editors at HelloBeautiful review their favorite summer beauty products in a robust list for your shopping pleasure.

The Huda Beauty lip stain promises all-day wear – here’s how it actually performed in real life.

On TikTok, it doesn’t take long to find videos claiming that Huda Beauty's $45 Lip Contour Stains arrive completely dry or dry out after just a couple of uses. So what's gone wrong?

Inspired by the pink and green fruit, the guava girl aesthetic is trending for summer 2025, influencing everything from nails to clothes.

A visual journey exploring Paris alongside Huda Beauty, capturing iconic sights and moments with the beauty influencer.

The brand announced that it has reclaimed full ownership as an independent company following the conclusion of an eight-year partnership with TSG Consumer Partners.

DUBAI, UAE, June 3, 2025 /PRNewswire/ -- Huda Beauty, the globally renowned beauty brand, proudly announces that it has reclaimed full ownership as an independent brand following the conclusion of ...

Huda Kattan, Founder and Co-CEO of Huda Beauty, has officially bought back her equity, regaining full control of the brand. Kattan said, “Taking back full ownership of Huda Beauty is a deeply very ...

The NAD therefore recommended that Huda Beauty make a good faith effort to have the influencer remove the TikTok video. This case is a clear reminder: a brand's influencer marketing obligations do ...

Huda Beauty’s Purple Ube Easy Bake Powder is taking over social media—but does it live up to the hype? This color-correcting setting powder claims to brighten dull skin, neutralize yellow ...