The Empire State Building’s social strategy balances social trends and the building’s iconic history. "We know that we have authenticity that other brands don't have," Rickards noted.

Empire State Building celebrates 94th anniversary 00:49. The Empire State Building lights displayed a colorful sparkling design Wednesday night to celebrate the New York City landmark's 94th birthday.

ESRT’s “youngest” building went up in 1958. The Empire State is nearly 100 years old. Prewar properties are often regarded as obsolete if not altogether over the hill.

SEE ALSO: Three New Leases Span 36K SF at 111 West 33rd Street Big East will leave its current 13,742-square-foot HQ at 655 Third Avenue — where it has been a tenant since 2014 — for its new space at ...

Holiday cheer is in full swing at the Empire State Building as the iconic landmark unveils local pop-up vendors, over-the-top decorations, and plans for musical performances through the end of the ...

The Empire State Building in New York is shining gold and white tower lights for a four-hour window Monday night and into Tuesday morning in memory of Pope Francis following his death. The ...

The Empire State Building lighting is just one of several events that will celebrate the centennial of the 1925 Fitzgerald classic — which was, in fact, not such a hit in its day. Critics loved ...

New York City's skyline looked a little darker Saturday night without the Empire State Building's lights. Its famous tower lights were off from 8:30-9:30 p.m. in observance of Earth Hour. It then ...

The Empire State Building will shine in memory of Pope Francis on Monday night. The iconic landmark will shine in gold and white “to honor the life and legacy of Pope Francis.” ...