We are witnessing this phenomenon again with the Juventus rebrand ... to mobile devices (small). A logo has to be legible on every single platform. The need for a brand’s message to be self ...

The wide-ranging pitch featured a slick reworking of the Juventus logo as a simple, stylised letter "J." Juve's officials were struck by the boldness of the proposed revamp. Although they were ...

The club’s president declared the logo to be “a symbol of the Juventus way of living.” “The new visual identity has been designed to boldly take the club’s spirit into new, unexpected ...

Juventus have presented their brand new logo that President Andrea Agnelli said took “a year” of research to create. The logo was eventually unveiled during a lavish ceremony in Milan this ...

Here is the classic Juventus crest. Here is the new Juventus logo. I am not a graphic design expert, and it’s possible there’s something brilliant I’m missing here. But even if you try to ...

TURIN, Italy (AP) — Juventus' new logo is being criticized on social media. The stark badge featuring a J in white and black in the shape of a shield contrasts sharply with the old badge ...

Italian powerhouse Juventus will boast a brand new look beginning in the summer. The five-time reigning Serie A champion revealed a new logo on Monday, straying far from the crest it currently ...

Why, then, does it feel as though what Juventus are attempting is different to what we have seen before? And why has it provoked the reaction it has? The Serie A giants unveiled their new logo ...

Italian football club Juventus has unveiled its new crest, but the team's fans think the minimalist rebrand is an own goal. Turin-based Juventus, sometimes dubbed Juve, is the current league ...