Over the past two months, Jordan Brand has had the sneaker industry in a mismatch and there is no help-side defense coming. The iconic brand kicked off its "40 Years of Greatness" campaign on ...

Howard White, a Nike veteran and founding father of the Jordan Brand now serving as its senior vice president, was in the room in 1984 with untested NBA rookie Michael Jordan to meet with Nike at ...

The story of Jordan Brand’s newly released Air Rev golf shoes revolves heavily around technology and innovation. In many ways, this represents a significant pivot from the brand’s previous golf shoe ...