The Perfume Shop has reported increased Valentine’s Day sales, selling more than 240,000 bottles between 1 and 14 February.

The Perfume Shop enjoyed a “strong” sales in the run-up to Valentine’s Day, with over 240,000 bottles of perfume sold between ...

Sandalwood is a classic men’s cologne note for a reason: it plays well with everyone. We tested and found the 12 best ...

If you want to try a cologne from Dior, here's where to start in 2025. The famed French label has some heavy hitters in its ...

Harness spring vibes with a fresh cologne—from zingy citrus to soapy floral. If you think fresh colognes are one-note, think again. Fresh fragrances make up a huge portion of men’s perfumery ...

As a timeless symbol of love, a carefully chosen scent can leave a lasting impression, but picking the right perfume can feel ...

I chatted with PureWow editors and staffers, looked at countless reviews and even asked my own family members for the ...

There's nothing like the touch of a leather jacket to exude confidence, style, and a sense of freedom. It has the power to ...

It's no secret that teen guys have totally elevated their scent game, with many shopping for fragrances that can only be ...

Caroline Igo (she/her/hers) is a wellness editor and holds Sleep Science Coach and Stress Management certificates from the Spencer Institute. She received her bachelor's degree in creative writing ...