See & Spray Premium is available for John Deere MY 2018 and newer self-propelled sprayers in the U.S. with factory-installed ExactApply System/ ExactApply Performance Upgrade Kit, steel boom and ...

A 1959 John Deere 630 tractor is parked at Culver's restaurant in Bettendorf. The company has won a trademark lawsuit protecting use of its iconic green and yellow color combination. Andy Abeyta ...

The court ruled John Deere’s green and yellow color combination had qualified as a "'famous' trademark" since as early as the late 1960s, and that FIMCO intentionally chose green and yellow to ...

Back in September, John Deere released some interesting stats regarding the performance of its See & Spray Technology in the crop protection application technology sphere. The company says the ...

Agricultural equipment giant John Deere has obtained an injunction preventing the defendants from, among other things, using a combination of the colours green and yellow for farm equipment. The court ...

Yellow and green are the premier colors of the John Deere brand. It has used them on some of its products — including some of the most expensive tractors ever made — since between 1870 and ...

Gooseneck Implement took the John Deere See & Spray Ultimate to Beach, North Dakota, to see how the company's newest sprayer will work for northern Plains growers and specifically, on no-till ground.

See & Spray marks an important step in John Deere’s plan to transition toward a software-as-a-service business model, says Justin Rose, John Deere’s president of lifecycle solutions, supply ...

During a recent tech-focused media event held at its test farm located less than an hour from its Austin, Texas-based Innovation Hub, John Deere demonstrated its See & Spray Ultimate factory-installed ...