NASCAR pioneer and Hall of Famer Rex White passed away on Friday, July 18, at the age of 95. He was the oldest living Cup Series champion in NASCAR, and in the words of NASCAR chairman Jim France ...

Today, on June 23, 2025, Jim Beam officially launched Little Book Chapter 9, titled “None for Granted,” a whiskey that’s making waves for its bold, high-proof blend and its nod to the ...

Three kayakers were rescued on Saturday after becoming stranded in high water conditions near the Jim Beam distillery in Franklin County.

NASCAR’s CEO and Chairman, Jim France, had the bold idea of funding a Cup Series entry at the upcoming race at Sonoma Raceway. France reportedly opted to fund a Spire Motorsports car for the ...

Jim France, NASCAR’s co-owner and CEO, was near a deal to fund a car in an upcoming race in the league’s top-tier Cup Series before backlash in the garage over the perception of another high ...

Backlash to tariffs and other US policies has hit some of the biggest American brands. Some shoppers abroad are avoiding products like Coca-Cola and Jim Beam, given their ties to the US. Not all ...

The Suntory brand is attempting to expand its consumer base and versatility by promoting Jim Beam Black and building off of its 2024 marketing strategy.

When you drive into Louisville via I-65, you'll now be greeted by a big banner of My Morning Jacket. The Louisville band, which has been rocking since the late '90s, was honored with one of ...

Booker’s Bourbon Kicks Off 2025 With a Tribute to a Jim Beam Legend The first Booker’s of 2025 is a 125.7-proof powerhouse anchored on bold spice and oak.

Jim Beam is one of the biggest names in bourbon. Its flagship bottle was the top-selling American whiskey brand from 2019 to 2023, according to a report from The Spirits Business. But the brand is ...

“Music is the invisible architecture that holds up the universe,” says Jim James, rhythm guitarist, singer, and songwriter with rockers My Morning Jacket. As leader of the group, he’s had ...

Discover the new Jim Beam pineapple-flavored whiskey and its unique blend of pineapple, caramel, and vanilla flavors. Try the Kentucky Sunrise cocktail!