For years, internet users have claimed that Jif-brand peanut butter once had the name "Jiffy." Dozens of TikTok videos have engaged with the claim. Videos posted to YouTube also exemplified the ...

ORRVILLE, OHIO – The J.M. Smucker Co. broke protocol with the traditional focus group when developing its latest innovation: Jif Peanut Butter & Chocolate flavored spread. It was a multi-year ...

JIF has launched peanut butter and chocolate flavored spread, combining the Jif Peanut Butter with rich chocolate flavor. “Jif Peanut Butter & Chocolate Flavored Spread combines the irresistible ...

Jif today (June 4) debuted "The Merger," a campaign that promotes the brand's new peanut butter and chocolate-flavored spread, according to details shared with Marketing Dive. The effort was created ...

Jif announced its "biggest flavor innovation" in almost 10 years Wednesday, May 1, releasing Jif Peanut Butter & Chocolate Flavored Spread. The latest concoction from Jif combines creamy peanut ...

J.M. Smucker Co. brand Jif is promoting its pairing potential with celery, an often-discarded food at viewing parties for live sporting events like the Super Bowl. Each year, Americans eat over 1 ...

Now that we know it’ll be the Kansas City Chiefs and San Francisco 49ers in the Super Bowl less than two weeks from now, the folks at JIF Peanut Butter are starting a campaign that urges snack ...

GREENSBORO, N.C. — Three months ago, The JM Smucker Company was pulling Jif peanut butter products off shelves and issuing a recall. Salmonella had been found in products. The company promised ...

Almost five weeks after nearly 50 Jif peanut butter products were recalled over salmonella concerns, the brand is being pulled from the shelf of a West Virginia-based candy maker called Deskins ...