Breaking down the Levi’s logo. Levi Strauss & Co. features at the top of the logo which is the corporate identity of the company.. San Francisco, Cal features next which makes reference to the ...

Photo: Levi’s] For their latest joint collection, out in July, the brands are releasing a special edition of the Nike Air Max ...

Levi's owners are checking the tags of their jeans after it was revealed that some of the company's vintage garments are worth a whopping $33,000. Jeans made by the brand between 1949 and 1954 are ...

Levi's didn't invent denim, but it did invent blue jeans as we know them today. The 170-year-old retailer has weathered world wars, the Great Depression, and the cyclical nature of fashion.

Ultra wide-legged JNCO jeans took playgrounds—and the fashion world—by storm back in the 1990s. ... to design a logo they could slap on the jeans. ... It also might have meant Jeans Company.

Japanese brand Momotaro Jeans is rolling out a new strategy for retail, branding and design to highlight the "allure of Japanese denim both domestically and internationally." On Saturday, the ...

“Levii’s Jeans,” the Beyoncé and Post Malone duet on Cowboy Carter, has the Levi’s brand joining the BeyHive this weekend. “Oh to be Levi’s jeans right now,” the denim company ...

Based on details of the denim’s design, including a single back pocket (the company only added a second back pocket to its pants in 1901), Panek deemed the jeans genuine 19th-century Levi’s.