Celtics Jaylen Brown turned down $50 million in endorsements to launch his own performance brand "It's time to create more value for everyone involved, from athletes to consumers to employees and ...

Boston Celtics shooting guard Jaylen Brown is launching his own sneaker brand 741. Brown turned down a whopping $50 million in endorsement deals from various sneaker companies to do his own thing.

You can pre-order a pair of Brown's performance brand shoes at this link here. The website also said that the shipping will start in late November of this year. Why is Jaylen Brown's brand called 741?

Jaylen Brown, NBA MVP and Boston Celtics champion, is making waves both on and off the court. In a bold and strategic move, Brown turned down over $50 million in endorsements to launch his own ...

According to Brown’s team, he has turned down over $50 million in endorsement deals from other major sneaker companies to pursue full ownership and creative control of his own brand.

“741 is more than just a sneaker brand, it’s about telling our own stories, designing our own futures, and creating from a place of purpose,” Jaylen Brown shared in a statement.

Brown decided to create his own brand rather than signing with one, which was a big storyline when he was an unsigned shoe free agent. MORE: Celtics' Al Horford to return in 25-26 for 19th NBA season ...

Boston Celtics guard Jaylen Brown knows all about jewelry. The reigning NBA Finals MVP led the Celtics back to the glory land last year, securing his first-ever championship ring. Brown looks to ...

Brown’s 741. Together, the numbers represent what Brown wants 741 to represent. To him, “741 is more than a sneaker brand. It’s a statement about independence, creativity, and ownership.” ...

Boston Celtics guard Jaylen Brown knows all about jewelry. The reigning NBA Finals MVP led the Celtics back to the glory land last year, securing his first-ever championship ring.