Kao Corporation (TOKYO:4452) has identified its international makeup brand KATE as a strategic growth driver within its ...

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A Japanese makeup trend is booming on TikTok ... Various forms of ‘dishevelled glam’ have long been considered sexy. Think: smudged eye makeup, bed hair, and stained lips that give the appearance of a ...

TOKYO -- Chinese-style makeup is trending among Japanese teenage girls and women in their twenties, which is also turning a light onto brands from China's mainland and Taiwan. Makeup trends have a ...

makeup artist Munemi Imai says — also began in the East Asian nation. Over the years, we’ve written about many standout Japanese skin-care items (like the haul Strategist beauty writer Rio ...