Japan's tourism has exploded in recent years, with a record 36.8 million visitors in 2024. The weak yen has drawn visitors to Japan, which is already experiencing overtourism impacts.

Japan has worked hard to attract foreigners to boost its sluggish economy but now the perception there are too many has ...

Despite the challenges, analysts still maintain an optimistic outlook. The outlook for Japan’s retail sector remains optimistic, underpinned by strong inbound tourism and rising per-visitor spending.

Matcha, the Japanese green tea, sees a global boom. Social media and tourism drive demand. However, extreme weather and ...

This general view shows the Keihin Industrial Zone with Mount Fuji in the background, Japan's highest mountain at 3,776 meters (12,388 feet), in Yokohama, Kanagawa prefecture on February 9, 2025.

Addressing its own challenges will help the country seem more hospitable and open-minded. This will help establish strong connections with prospective international visitors, eventually contributing ...

Japan is anticipating a record-breaking 35 million foreign visitors in 2024, with tourism spending projected to hit JPY 8 trillion ($51 billion). This surge is largely attributed to a weak yen.

The World Economic Forum is back with its travel competitiveness research, rebranded now as Travel & Tourism Development Index 2021, with a new focus ...

Although Japan’s economy shows signs of returning to normal inflation for the first time in three decades, global headwinds ...

An increase of visitors from Japan is not expected to occur until summer or beyond. Above, beachgoers enjoy the Waikiki shore. The state Department of Business, Economic Development and Tourism ...

On Thursday, April 17, a business tourism panel discussed how to tackle challenges to get those numbers back up. With the Japan market not even halfway recovered from six years ago, that is a ...