JCPenney is ramping up for back-to-school this year with fresh styles – and some new help from the big merger earlier this ...

JCPenney's Bold Elements x Ally Brooke collection features clothing designed by the singer with a focus on petite fashions and size inclusive fits.

PLANO, Texas - (April 12, 2016) - Because every body deserves great style, JCPenney is introducing Boutique+ (TM) , its first-ever plus-size fashion brand designed exclusively for the full-figured ...

Regularly $72, this Xersion water-resistant lightweight puffer jacket for women is now $19.99, a savings of 72%. You’ll find it in small-XXL and more than a dozen colors and patterns like purple ...

Brooke has teamed up with JCPenney on a new clothing collection focused on petite fashions and figure-flattering fits. Dubbed the Bold Elements x Ally Brooke collection, the line includes dresses ...

JCPenney is taking aim at fashion's size gap by partnering with model and entrepreneur Ashley Graham to launch a new plus-size clothing line. Why it matters: The collaboration focuses on full ...

While the collection has yet to hit the market, Graham is already super "proud" of what she and JCPenney are collaborating on. "The majority of American women wear size 14 or above.