The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

JCPenney seems to be, too. So the retailer pulled together a beautiful wedding in Venice, California, for a cool $10,000 -- and not a single water taxi, helicopter or sinister security team in sight.

JCPenney is set to close a Texas warehouse and lay off nearly 300 employees this year. JCPenney announced in May it will permanently close its Alliance Supply Chain facility in Haslet, Texas ...

Amid national store closures, JCPenney revealed plans to lay off almost 300 Texas employees as it shutters its Haslet logistics center.

JCPenney store at Beaver Valley Mall is slated for closure Move comes five years after the store was saved from a previous planned closure ...

JCPenney is closing its Asheville Mall location by May 25. Six other JCPenney stores across the US are also closing on this date. Asheville's only JCPenney location is set to close this week.

JCPenney is closing locations in 7 states, including California, Idaho, and Colorado “There’s a thing called Amazon.” ...

JCPenney plans to close several stores before the end of May, the department store chain confirmed to "Good Morning America" this week.

JCPenney will shutter seven stores in May as the company looks to make changes. Here's where stores are closing and what Arizona shoppers must know.

Seven JCPenney locations will close their doors on Sunday, May 25. Here's the full list.

After filing for bankruptcy, JCPenney began closing numerous stores across the U.S. Seven more are planned to close this month, here's where they are.