Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under ...

This iconic bar of soap, with two weird claims to fame, has stuck around for nearly 150 years. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York ...

Procter & Gamble introduced Ivory Soap way back in 1879, and it’s always been a favorite in our household. But recently, the company chose to change the product, for reasons only they know.

Name-calling and “cussin’” were bad things my grandparents, parents, and teachers told me not to do. My grandmother Ada once took a chunk of Ivory soap (“99 44/100 pure”!) in her hand, held it less ...

Procter & Gamble announced last week that it had sold more Ivory soap, P. & G., Jap Rose, Camay, Chipso, Crisco and all other P. & G. products in the first three months of 1934 than in ...

Because of the high volume of air whipped into a bar of ivory soap, when the bar is heated in the microwave, it expands rapidly into a huge, fluffy cloud in just seconds. Try it for yourself!

By Parija Kavilanz, CNN Business Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap ...

Because Ivory Soap's taglines have remained consistent and endured for over a century and through generations of consumers, they've seeped into the subconscious, said, Placek.

A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under ...