The Cincinnati-based manufacturer, whose products include Ivory Soap, Tide detergent and Folgers coffee, said it will phase out the plant at 1232 W. North Ave. by the summer of 1990.

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under ...

Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to ...

The story that Procter & Gamble had always offered was that the "floating soap" was the result of an accident: Perhaps Ivory's most famous feature — its ability to float — was the result of an ...

For as long as I can remember, a bar of Ivory soap has been a fixture in our bathroom. It was a classic, a symbol of simple, ...

"The original product is a no-frills, plain white, mild-scented bar soap with the name "IVORY" etched into it in the script. Impressively, it has stayed exactly that way for 143 years -- barring ...