Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to ...

In the nondeodorant bar soap category, Unilever's Dove brand held 35.3 percent of the market, with Ivory at 5.8, down slightly from 2009. Ivory also has branded body washes, dish and laundry ...

For as long as I can remember, a bar of Ivory soap has been a fixture in our bathroom. It was a classic, a symbol of simple, reliable cleansing. Ninety-nine and 44/100% pure—the commercials ...

Using coconut-based surfactants, this gentle dish ... from Ivory isn’t. It has a nicely emollient texture and a pleasant scent that isn’t overpowering. During testing, I found this soap ...

Procter & Gamble Co. said it will create a float showcasing its Ivory Soap brand for the 2002 Tournament of Roses Parade. This will be the first time P&G and Ivory have participated in the annual ...

WASHINGTON (ABC7) — When Megan Markle was only 11 years old she wrote to Proctor & Gamble about an Ivory dish soap commercial she felt was sexist and got them to change the wording, Cosmopolitan ...