In the rush to sign players early, some mistakes are made. But as Shai Gilgeous-Alexander reaches basketball’s biggest stage, ...

The former chief design officer who led innovation at Nike is retiring. John Hoke, a 33-year Nike veteran who served as the ...

Lululemon’s stock is on pace for one of its biggest routs in history after the athleisure maker warned that tariffs will dent its profit.

Had Nike truly become a beacon of environmental stewardship and fair labor practices, as it claimed? To find the answer, he ...

The modern athlete is far more than a competitor. The most successful performers have become global brands, venture-capital ...

Shaquille O'Neal reveals the main reason why Reebok stands a part from competitors such as Nike in the basketball sneaker ...

The Nike Air Max Dn x Lego was designed in a ... The final deadline for Fast Company’s Brands That Matter Awards is this Friday, May 30, at 11:59 p.m. PT. Apply today.

With a market cap of $89.6 billion, NIKE, Inc. (NKE) engages in the designing, marketing, and distributing of athletic ...

When Nike signed Indiana Fever superstar guard Caitlin Clark to an eight-figure endorsement deal just a couple of days after she was drafted as the No. 1 pick i ...

Prices are climbing at big-name retailers — and it’s not just inflation this time. These companies have stated that tariffs imposed by the Trump administration have compelled them to increase prices.

With the return of ADWEEK's Most Powerful Women in Sports honors, this year's judges grappled with the evolving definition of ...

With Shaquille O’Neal making his pitch loud and clear, the door for Travis Kelce to step into Reebok cleats — and possibly ...