The inverted pyramid has been used for years in journalism to create news stories, and for good reason. The art of front-loading content (giving the most important information up front ...

But what if you flip it? The inverted pyramid structure, which places clients at the top and C-suite leaders at the bottom, isn’t a new invention, but businesses that haven’t yet taken ...

People have a tendency to tell stories chronologically. Newswriting style is not chronological. The inverted pyramid turns storytelling on its head. Picture an upside-down triangle: the broad base ...

The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. Effective SEO copywriting requires not only a deep knowledge ...