The Oreo Menu promo is a clever way to get people to notice an object they encounter every day and associate it with a brand, a tactic similarly deployed by brands like Doritos, with the hamburger ...

Move over print ads and direct mail: Internet marketing is the new trend. Digital marketing accounts for 56% of total marketing spend, and the industry as a whole is expected to reach over $786 ...

A new McDonald's marketing campaign has turned Grimace into a meme icon. But the purple blob wasn't always so beloved, or even friendly.

When you say “Internet marketing,” you haven’t said everything. Internet marketing consists of SEO, SEM, PPC, CRO, SMM, and plenty of other acronyms related to building a brand online.

The promise of “Web3 marketing” is more than just a niche interest for ad execs. It could transform how all of us use the internet, how we consume media, and how we interact with our favorite ...

Marketing tools are as important to Internet businesses as they are to any other type of business. After all, marketing is marketing. Marketing that takes place online follows the same basic ...