That ROI doesn’t transfer to a JPEG of Driscoll’s berries next to a JPEG of some other berries. Another consideration for advertisers is the fact that Instacart’s most compelling analytics, like ...

Instacart competes in a crowded market and could go public at a time when grocery budgets remain under pressure Last Updated: Sept. 18, 2023 at 8:48 p.m. ET First Published: Sept. 5, 2023 at 11:53 ...

Instacart’s revenue from advertising in 2021 came to $572 million, or 31% of total revenue. That figure rose to $740 million in 2022, a gain of around 29% (notably in that year, ad-based incomes ...