Historically, the pharmaceutical promotional sales representative has been at the centre of the commercialisation strategy, especially for high-value specialty therapies that are approved to treat ...

Dialogue with medical leaders reveals key trends and new practices to consider when planning a medical congress strategy. Nearly all medical conferences turned virtual during the pandemic.

With just weeks to go before the 2025 24 Hours of Le Mans, Porsche has released another teaser for its upcoming road-legal prototype, now officially named the 963 RSP. Find everything you need to ...

AT&T Wireless is the cellular branch of AT&T services. The company offers a variety of plan options to suit every customer's needs. Choices include unlimited text, talk and data plans, shared data ...

In the first of this three-part MDM Case Study series, we reported on Ferguson’s growth strategy in the channels it serves from ... of just one of the company’s many Ferguson brands. The sales growth ...

Sino-US joint venture SAIC GM has started a "fixed-price" sales strategy for its Buick marque, in an effort to boost its appeal amid intense competition in the Chinese vehicle market. The transparent, ...

The second of this three-part Premium series examines the plumbing, HVAC and industrial supplier’s exclusive brands that have been a key market accelerator. The second of this three-part Premium ...

The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.