Gregory Curtis Jr., Director of Influencer Marketing at Empower Media, believes most brands and agencies treat influencer ...

AI in influencer marketing is here. Build an AI influencer strategy that keeps your brand ahead — starting with CreatorGPT.

Peach & Lily founder Alicia Yoon gives Inc. an exclusive look at the rollout that made her product launch go viral.

SSM Health’s nurse recruitment strategy is going viral — literally. Since launching a nurse influencer program, the St. Louis-based system has reimagined hiring through Facebook Reels set to Fergie’s ...

Wimbledon's biggest influencer is AI, Google's Veo 3 is being used to make commercials, Guess jeans generated a print model ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Himalaya Wellness is shifting its marketing strategy to digital-first, with over 60% of its personal care budget now online. According to Ragini Hariharan, the company is also embracing influencer ...

Gary has been working in mobile marketing since 2004, back when ringtones and wallpapers were still a business model. He started out at a small media agency, moved on to ITV as Head of Mobile ...

Unilever is turbocharging its influencer marketing efforts in an attempt to make products like Dove soap go viral on social media—and it’s using artificial intelligence to do it. Currently the ...

Dotdigital Group plc acquires influencer, affiliate and referral marketing platform Social Snowball for USD $35m.

Influencer Marketing in 2025: New Data Reveals What Works, What Costs, and What's Next Provided by PR Newswire Jun 25, 2025, 5:59:00 AM ...

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.