If your festive campaign starts in Q4, you are too late to influence consumer memory. If you activate in Q3, you control the ...

Q1 2025 Earnings Call Transcript May 29, 2025 The Gap, Inc. beats earnings expectations. Reported EPS is $0.51, expectations were $0.44. Operator: Good afternoon, ladies and gentlemen. I would like to ...

Q1 2025 Earnings Call Transcript May 29, 2025 Operator: Good afternoon, ladies and gentlemen. I would like to welcome ...

The high-profile “Sad Beige Lawsuit” has ended between two prominent social media influencers, which begged the question, can you protect a ...

Influencer content has to align with what your audience wants to see, and knowing what they want requires a social listening strategy. At GRIN, we built a social listening tool because we know how ...

Amid a deluge of over 15,000 available tools, marketers today grapple with complexity, data silos, and the challenge of ...

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

Hailey Bieber, wife of Justin Bieber, supermodel, influencer and beauty brand creator, just signed a billion dollar deal selling her cosmetic line Rhode to e.l.f.

The global marketing landscape in 2025 is a dynamic one ... Despite these uncertainties, your inherent strength as a marketer—adaptability—is key. Your strategy? Staying connected, no matter the shift ...

A little bit of broadcasting history was made this week when the popular weekly radio show The Persuaders marked its 25 th anniversary. Hosted by Alex Gibson, the show is broadcast live every Friday ...

Hailey Bieber may have already achieved the unprecedented with the runaway but stable success of Rhode — but the 'billionaire ...

What happened a few days ago is part of a bigger chain of events. It is, in fact, part of a disturbing trend with a name.