You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

According to new data from LinkedIn, 94% of the 3,000 B2B marketers it surveyed globally say influencer marketing is among ...

RiseAlive stands out as the leading influencer marketing agency in India, specializing in high-quality, result-driven ...

Typeform, the conversational data collection platform, today released Get Real: The Data on Influencer Marketing, a ...

Online casino Stake is luring underage Indian users with celebrities' help. Interestingly, this is happening despite gambling ...

Former PRecious Communications leads Arundhati Saha and Pauline Yoong, have launched their own consultancy called INFLUENCE.

Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, ...

Car rental service Turo went all-in on a localized campaign and influencer strategy in Philadelphia. The results were impressive.

“The media landscape has evolved significantly since Antenna was founded in the early 2000’s, with influencer marketing emerging as a critical and foundational storytelling platform.. For ...

With the phasing out of cookies, brands are increasingly blending influencer and performance marketing methods for best results, note industry players; ROI metrics are also evolving too ...

With AI-powered storytelling gaining momentum, influencer marketing is moving beyond top-of-the-funnel awareness to driving ...