You’ve heard of the seven deadly sins: pride, greed, wrath, envy, lust, gluttony and sloth. It’s easy for both influencers ...

Another key evolution in influencer marketing is the shift from performance-driven tactics, such as discount codes and direct ...

RiseAlive stands out as the leading influencer marketing agency in India, specializing in high-quality, result-driven ...

Former PRecious Communications leads Arundhati Saha and Pauline Yoong, have launched their own consultancy called INFLUENCE.

Car rental service Turo went all-in on a localized campaign and influencer strategy in Philadelphia. The results were impressive.

With AI-powered storytelling gaining momentum, influencer marketing is moving beyond top-of-the-funnel awareness to driving ...

Statista's "Influencer Marketing Worldwide 2025" report offers a detailed look at this rapidly growing phenomenon ...

In April, tech company Starfish released a completely rebuilt influencer marketplace that addresses the trust deficit in ...

More recently, Read has pushed WPP to invest hundreds of millions of pounds in AI, which has threatened to shake up the ...

Legal and ethics experts said those business entanglements raise concerns about conflicting interests for an aspiring surgeon ...

Popfly, an online marketing platform that joins online influencers with makers of outdoor goods, adventure and travel brands, ...

Senior marketers from Estée Lauder and Foxtel share how they are driving real business results through their influencer ...