Influencer marketing ROI works much the same way. Without including influencer KPIs into broader marketing conversations, you risk going in a different direction from the rest of your marketing team.

"An influencer is someone who has an active following and can move their followers to take action," states the following Sprout Social infographic. "Influencer marketing involves connecting with these ...

In influencer marketing, you can go big (think Selena Gomez, David Beckham, and other celebrities) or you can go small (think industry experts, bloggers, and niche-market personalities). Whichever ...

This just published infographic, “Is Influencer Marketing The Future Of Marketing?” covers the importance of influencer marketing to businesses along with its benefits, challenges and other facts. For ...

They have a plan of engagement like the 3-2-1 influencer approach described in the infographic. They put the foundation then lay the platform for a strong stir of the web.

Influencer marketing is a new trend that is effective and affordable for companies of all sizes. Combine that with Instagram, and you've got it made.

Influencer marketing is said to be fastest-growing method of acquiring customers online. Businesses have been known to make $6.50 in earned media value for each $1 spent on influencer marketing.

In this infographic, you can view the survey results and gain a better understanding for what PR and marketing practitioners see as their biggest hurdle when working with influencers.

CreatorDB 4 Common Influencer Marketing Pricing Models Not all influencer deals are structured the same way. The right compensation model depends on the campaign goals, KPIs, and budget. Here are ...

Monday, Aug. 20, 2018, 05:48 PM Libby Murad-Patel, Jumpstart Automotive Media ...