Social Media Marketing - Social media marketing in 2025 may be all about creating zero-click content, building community through comments, and prioritizing forums, according to Red Website Design.

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

This is the focus of LinkedIn’s latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into th ...

To provide a new perspective for understanding the dynamics of advertising campaigns in online influencer marketing (OIM), this article proposes the modified agent-based (MAB) model. As an extension ...

You`ve planned the perfect post, but are you posting it on the platform your audience actually uses? Venelize de Lange from media update breaks down social media demographics so you know where to ...

An infographic (below) looks at key findings from the research. It covers the five common business strategies identified by the researchers that have powered productivity growth for standout firms.

Creator management platform GRIN has introduced Gia, an AI assistant designed to transform how brands run influencer marketing campaigns by automating the most labor-intensive aspects of creator ...

Philip Davis and Aris Yeager are the founders of Storytime, a mobile app featuring a marketplace that connects local food influencers with restaurants. The idea came from their frustration with how ...

The Influencer Marketing Trade Body (IMTB) has secured full membership status at the Committee of Advertising Practice (CAP), gaining voting rights at the UK's advertising rule-making body, according ...

Nano- and micro-influencers are no longer just content creators; they’re community builders who engage micro-communities.

Now, through their TikTok account @rosaleeonline, they’re sharing their story of exploitation and speaking out about the risks of being a child influencer.