There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

This is the focus of LinkedIn’s latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into th ...

Australian Influencer Sophia Begg faced backlash for using a song in the Mandarin language to document her vacation in Japan. On Thursday, July 17, Begg, 21, accompanied an Instagram carousel from ...

Philip Davis and Aris Yeager are the founders of Storytime, a mobile app featuring a marketplace that connects local food influencers with restaurants. The idea came from their frustration with how ...

Unilever is turbocharging its influencer marketing efforts in an attempt to make products like Dove soap go viral on social media—and it’s using artificial intelligence to do it. Currently the ...

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Dotdigital becomes the first customer experience and data platform to acquire and invest in an influencer and affiliate marketing platform, helping brands diversify acquisition channels and drive ...

Brian Johnson, an online influencer who calls himself “Liver King,” was arrested Tuesday in Austin after he made “terroristic” threats against popular podcaster Joe Rogan, according to ...

What's Next: AI-Powered Influencer Marketing The future is already taking shape as brands embrace AI-powered pricing models and performance-based incentives.

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

The influencer marketing ecosystem has evolved into a multibillion-dollar engine of digital commerce, delivering measurable ROI to brands across industries. However, as the industry matures, so ...

Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next ...