There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

This is the focus of LinkedIn’s latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into th ...

You`ve planned the perfect post, but are you posting it on the platform your audience actually uses? Venelize de Lange from media update breaks down social media demographics so you know where to ...

Philip Davis and Aris Yeager are the founders of Storytime, a mobile app featuring a marketplace that connects local food influencers with restaurants. The idea came from their frustration with how ...

Now, through their TikTok account @rosaleeonline, they’re sharing their story of exploitation and speaking out about the risks of being a child influencer.

Dotdigital becomes the first customer experience and data platform to acquire and invest in an influencer and affiliate marketing platform, helping brands diversify acquisition channels and drive ...

What's Next: AI-Powered Influencer Marketing The future is already taking shape as brands embrace AI-powered pricing models and performance-based incentives.

The Austin Police Department has arrested Brian Johnson, known online as the social media influencer “Liver King,” according to Travis County Jail records.

Oversaturation, consumer fatigue, and declining trust are challenging the future of influencer-driven advertising.

The influencer marketing ecosystem has evolved into a multibillion-dollar engine of digital commerce, delivering measurable ROI to brands across industries. However, as the industry matures, so ...

Influencer marketing has been around since the pre-digital era and has evolved into the version we know today.

Are you implementing influencer marketing as the strategic core of your consumer journey or still treating it as just another marketing tactic?