Lu of Magalu, a virtual mascot-turned-celebrity in Brazil, earned over US$2.5 million in 2024, nearly 40 times more than the ...

Nisha Khatri is a dynamic marketing leader with over 12 years of experience in fashion, lifestyle, and digital transformation ...

Nishant Poddar is a visionary marketing leader and brand strategist with over two decades of experience driving growth, ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also ...

As the landscape continues to grow and shift, Insider is seeking nominations for its inaugural list of rising stars in influencer marketing. Nominees must have at least one year of experience in ...

Aurelie Sauthier, President & Co-Founder of Made in, Canada 1st Influencer Marketing Agency, est. 2012 with a second office in Paris. The boundaries between influencer marketing and content ...

Influencer marketing is most prevalent in the following categories: thought leadership programs, content marketing campaigns, and brand initiatives. Industry experts and executives are the most ...

It's not just about AI-generated characters, however. According to a survey from influencer-marketing agency Izea, 86% of internet users believe that AI-generated content broadly should be disclosed.

Influencer marketing is the perfect way to do just that. Jason Hall is Founder and CEO of FiveChannels, specializing in creating brand awareness, traffic and lead gen, marketing funnels, and more.

Influencer marketing has emerged as a potent weapon in a company's arsenal, offering a unique set of benefits that address the challenges of the modern sales landscape.

Late last month, Instascreener ran a piece highlighting the 2019 Influencer Marketing Report, which noted that brands in 2019 spent a total of $1.9 billion on this sector of marketing in the U.S ...