LONDON, June 26, 2025--Dotdigital Group plc acquires influencer, affiliate and referral marketing platform Social Snowball for USD $35m.

A viral video shows Florida cops smashing a car window and punching a Black driver during a traffic stop — but now, the ...

How big brands are winning with micro-influencer marketing It’s not just affiliate networks backing the micro-influencer boom.

In the new era of influencer marketing, creativity alone won’t suffice, and legal missteps can go viral faster than your hero reel.

However, not every player is sold on influencer marketing. Venkat Chalasani, CEO of the Association of Mutual Funds in India (AMFI), said, “We don’t directly engage with influencers.

A Venezuelan influencer who criticized both gangs and allegedly corrupt cops was shot and killed on Monday while livestreaming on TikTok, authorities said.

The brand’s marketing is something Unilever highlights as a factor behind the acquisition, citing its “viral social-first strategies” alongside strong influencer and celebrity partnerships, and ...

A fitness influencer, Gloria Zamora, and her date were fatally shot by her estranged husband in Southern California. The husband was later killed by an off-duty police officer.

Luxury brands face global, generational challenges, report says Shifting attitudes toward luxury have created an opening for newer, more agile and culturally relevant brands to make inroads.

She will co-lead Dentsu Influence, the agency’s engine for influencer marketing and social storytelling alongside Vicki Steenkamp, who has helped position it as a performance-led solution for ...

Phoebe Gates, Bill Gates' younger daughter, said she and her cofounder tried to "reverse engineer" viral videos when crafting marketing content for their fashion tech startup, Phia.