How brands work with influencers is changing, says Issy Selby of PrettyGreen. And to get the most from any partnership, you need to make sure to nail the brief.

Influencer marketing can be a valuable strategy for brands to connect with their audience—but it comes with challenges, especially in times of heightened social issues and political polarization.

Types of Influencers: Nano, Micro, Macro, and Mega If you're sold on influencer marketing for your brand, the first step is deciding what type of influencer you'd like to work with—micro or macro.

What are the tactical ingredients to create marketing magic in 2024? A new Reuters report says it’s all about the subtle interplay between the art and science of marketing.