Meghan Markle has got a “strong sense of authenticity” according to a body language expert, who claims the duchess shows this ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

It is dupes all the way down. Dupe enthusiasts lean on the same rhetoric that the internet is built on: that wider accessibility is a democratizing force. But unlike democratizing the media industry ...

How brands work with influencers is changing, says Issy Selby of PrettyGreen. And to get the most from any partnership, you need to make sure to nail the brief.

Himalaya Wellness is shifting its marketing strategy to digital-first, with over 60% of its personal care budget now online. According to Ragini Hariharan, the company is also embracing influencer ...

Is chai-biscuit good for your health? Here's what a dietitian has to say Enforcement Directorate's 1st Chargesheet Against Robert Vadra In Gurugram Land Deal Case China’s Most Futuristic Train ...

Unilever is turbocharging its influencer marketing efforts in an attempt to make products like Dove soap go viral on social media—and it’s using artificial intelligence to do it. Currently the ...

Dotdigital Group plc acquires influencer, affiliate and referral marketing platform Social Snowball for USD $35m.

The global influencer marketing industry is projected to grow 36% between 2024 and 2025 to reach $33 billion, as companies increasingly rely on influencers to position their products as premium.

Influencer marketing is on the rise, with 59% of all marketers—and 69% of U.S. marketers—planning to partner with more influencers this year, according to a new report from Sprout Social.

Nestlé’s Nescafé partners with TikTok star Zach King to promote its new coffee concentrate, aiming to win over Gen Z with creative, cold coffee campaigns and influencer marketing.